Leaven Strategies Group
Passion + Innovation
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Experience. Passion. Innovation.


Leaven Strategies Group, LLC was founded in May of 2017 by Chelsea Roe, who was most recently the Finance and Communications Director for Congressman Marc Veasey. 

After years of complaining about how talented campaign staff have to move outside Texas to continue their careers, Chelsea decided to start a Leaven Strategies Group in Dallas, Texas. They provide strategic consulting services, with fundraising as the centerpiece, for political, non-profit, and corporate clients in Texas and beyond. Through this work, they contract with Texas-connected talent with an eye to bringing these folks back to the state permanently.


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We at Leaven Strategies Group know that finding the right team to represent your project is a choice not to be taken lightly. Let us walk you through your needs, the scope of your goals, and your budget and see if we're right for you.

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President, Founder

Chelsea Roe

Chelsea began her professional career as a print journalist and made the switch to crunching numbers for the prestigious law firm Winstead PC upon graduation from college. Now, after working for multiple successful congressional candidates, Chelsea has gained extensive experience managing both high and low profile clients while maintaining and developing multiple projects simultaneously. 

Chelsea made waves in the media in 2014 when she launched the philanthropy campaign known as "Love from Texas", which sent survival supplies to refugees crossing the Texas/Mexico border during the Central American immigration crisis. She has carried on the project in other forms since. Chelsea is a DFW native and a challenge-driven visionary who thrives on exceeding people's expectations. 



Texas Tech University
B.A. Political Science and Creative Writing, 2011

Activities & Affiliations

•New Leaders Council Texas Advisory Board
•Democratic National Committee, Finance Committeemember
•Dallas Press Club
•Texas Victory Leader Council
•Ascend PAC Advisory Board


Fundraising, Compliance, Communications, Public Relations, Digital Strategy, Political Strategy, Networking, Event Planning & Management




Irma Fernandez

Irma is a born and bred Texan who has finally returned home after spells in Brazil, Florida and Nevada. Though she got her political start right here in North Texas doing field organizing on the Obama reelection campaign, she has since dedicated herself to perfecting her fundraising/finance craft here and in other states. In between that, she also helped found a start-up dedicated to digital marketing and represented the United States in Brazil through the prestigious Fulbright grant.

Irma most recently served as the policy analyst for the Speaker Pro Tem in Nevada, helping draft, present and lobby legislation on her legislator’s behalf, as well as helping Nevada gain back the Democratic majority in the legislature.

She is also overly emotional about sports, really bad at keeping up with podcasts /books, and is trying to make up for all the Whataburger and queso she hasn’t eaten in years.



St. Edward’s University
B.A., Political Science, 2013


Fundraising, Compliance, Digital Strategy, Political Strategy, Event Planning, Campaign Management, Lobbying

OUR Network:

  Megan Rodman McGilberry- Senior Advisor

Megan Rodman McGilberry- Senior Advisor

  Mark York- Senior Labor Advisor

Mark York- Senior Labor Advisor

  Jara Butler- Senior Advisor

Jara Butler- Senior Advisor

  Dr. Baranda Fermin- General Consultant

Dr. Baranda Fermin- General Consultant

  Jen Ramos- Digital Media Consultant

Jen Ramos- Digital Media Consultant