Leaven Strategies Group
Passion + Innovation
LSG ABOUT web banner.png


Experience. Passion. Innovation.


Leaven Strategies Group, LLC was founded in May of 2017 by Chelsea Roe. After years of witnessing talented campaign staff move outside of Texas to continue their careers, Chelsea decided to start a company of her own right here in Texas. LSG provides strategic services, for political, non-profit, and corporate clients in Texas and beyond with fundraising and digital as the centerpieces. Through this work, they contract with Texas-connected talent with an eye to bringing these folks back to the state permanently.


Get in touch

We at Leaven Strategies Group know that finding the right team to represent your project is a choice not to be taken lightly. Let us walk you through your needs, the scope of your goals, and your budget and see if we're right for you.

Book an appointment ▸




President, Founder

Chelsea Roe

Chelsea began her professional career as a print journalist and made the switch to crunching numbers for the prestigious law firm Winstead PC upon graduation from Texas Tech University. Shortly thereafter, Congressman Marc Veasey offered Chelsea the position of Finance and Communications Director on his team. She pioneered the philanthropy campaign known as "Love from Texas", which sent survival supplies to Central American refugees at the border. Chelsea is a DFW native and a challenge-driven visionary who thrives on exceeding people's expectations. 

Chelsea has served as a Democratic National Committee Finance Committee Member, Hillary for America Finance Committee Member, Texas Victory Project Press Liasion, New Leaders Council Dallas Founding Board Member, Ascend PAC Founding Board Member, Communications Director for Texas Young Democrats, and as a Dallas Press Club Member.



Texas Tech University
B.A. Political Science and Creative Writing, 2011




Irma Fernandez

Irma is a born and bred Texan who has finally returned home after spells in Brazil, Florida and Nevada. Though she got her political start right here in North Texas doing field organizing on the Obama reelection campaign, she has since dedicated herself to perfecting her fundraising/finance craft here and in other states. In between that, she also helped found a start-up dedicated to digital marketing and represented the United States in Brazil through the prestigious Fulbright grant.

Irma most recently served as the policy analyst for the Speaker Pro Tem in Nevada, helping draft, present and lobby legislation on her legislator’s behalf, as well as helping Nevada gain back the Democratic majority in the legislature.



St. Edward’s University
B.A., Political Science, 2013